About

I am a creative strategist, content creator, and copywriter with a strong eye for understanding and anticipating trends, opportunities for innovation, and thinking creatively about solutions to social and environmental challenges. My work focuses on behaviour change and awareness-raising through positive intervention and communication campaigns. I’m really passionate about creating transformational change in the fashion industry and breaking taboos about periods, but I believe we can tackle any big issue through insight, experimentation, and innovation (with a bit of play along the way).

I love collaborating with businesses that share my values. As a creative, I’ve often worked in small teams and so have a comprehensive set of skills such as creative strategy, art direction, copywriting, and public speaking. My work has been featured in places such as Refinery 29, i-D and It’s Nice That and I’ve collaborated with brands such as HURR, Nike, BYBI and Ethical Superstore.

Get to know me and my professional journey on For Goodness Sake and watch me chat about sustainable periods.